Mike Marchev

EXECUTION!

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Posted on September 19th, 2017 by  in Mike’s Morning Missives

Sunday afternoons are special to me since I get to watch the last round of the weekly PGA golf tournament. These guys are good. These guys are really good. Yet every once in a while, you see the human side of really good millionaires. They too miss-hit golf balls now and then and bring hope to us amateurs. Hey! I’ve missed a number of gimme putts a number of times. In fact, more times than I would like to remember.

Lets see how many “State-of-the-art” motivational buzz words you can list in 10 seconds: GO!

Focus; energy; commitment; goals; objectives; planning; results; outcome; vision; positioning; success; fear; trial; error; fun.

Stop!

Right you are.  There are a million of them.  But there is one thing they all have in common: they are all  “empty” thoughts, unless you introduce a second word to each. We are reminded shot after shot on Sunday afternoon. “It’s a matter of execution.” These five words clearly position today’s message.

Execution is the key my friends.  That’s the secret. Execution is the differentiating factor.  Talk is cheap!  The road to hell is paved with good intentions. Sooner or later, you have to do something. You can read about it. You can study it. You can talk about it. You can even write about it. But sooner or later, (preferably sooner) you have to do something about it.

Two strategies come to mind when I think of execution:

Strategy #1.  Ready! Aim! Fire.

Strategy #2. Ready. Fire! Aim.

The operative word in both scenarios is the word “fire.”  In today’s message, the word fire equates to the concept of execution.

Fire = Execution

Looking back on my 68 years more often than not, I find myself practicing strategy number Strategy #2.  By adopting #2 (Ready/Fire/Aim) one is immediately introduced to a few more blunders coupled with a plethora of  painful miscues, along with more than one’s share of public embarrassments and humiliations.

But on the other hand, choice #1 (Ready/Aim/Fire) comes with a lot less fun, jocularity, and unbelievable heart stopping war stories.

I guess it all boils down to the way you want to arrive at your personal “finish line.” Either way, whether you decide to play with a carefully thought out game plan, or with reckless abandonment coupled with a modicum of impetuous behavior, the key will always be how effectively you execute.

I want you to focus on the concept of execution.  Put another way…..MAKE SOMETHING HAPPEN!


Are You Asking For The Business?

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mike & guitarI recently asked a seasoned travel professional what he thought the difference was between an average salesman and a special sales professional.

His answer was quick and was shared without hesitation. He said, “Professionals ask for the business. Amateurs don’t.”

Contrary to a popular belief, asking to be of service has nothing to do with aggressive or manipulative behavior.) The question is, “Do you want to sell by accident or do you want to position yourself as a leader in your field?”

The choice is yours but here are a few facts that might influence your decision:

There are a number of people who are going to think you are being pushy no matter what you do or say.

  1. Some people are going to tell you to “buzz-off.”
  2. Some people are going to threaten to call the cops.
  3. Some people are lazy and although they are looking at you straight in the eye, they don’t have clue what you just said to them or asked them to do.
  4. Some people will be reluctant to do business with you but they will agree just the same.
  5. Some people will be glad you asked … others will take offense.
  6. Some people won’t wait for you to ask and they will demand you to take their money.
  7. Some people are looking for someone like you who knows what they are talking about.
  8. Some people are shy and are depending on you to make the first move.
  9. Some people just don’t know what to ask, what to say, or what to do.
  10. Some people are really glad that you came upon the scene.

There are many people who need your expertise and who appreciate and are grateful for your contributions. The truth is that most people will not.

This is what makes the travel industry so challenging. We are all involved in a competitive game. It takes all kinds. As long as you are not a crook, thug, or a dishonest ex-con, you have nothing to apologize for if all you are trying to do is to help people make better travel-related decisions.

Stick to your knitting. Go out there and mix with the people. And keep asking for the business. You are a professional and true professionals ask for the business.

Mike presents a business-building webinar on the third Thursday of every month sponsored by AmaWaterways. To receive monthly invitations send Mike an email with the words “AamWaterways” in the Subject Box. You will also receive a link to the recorded version.

For information on Mike’s 6-Week Online Selling Course, email Mike at mike@mikemarchev.com with the words “sales course” in the subject box.


Podcast-2

01. Selling Skills No Comments


Are You As Useful As You Can Be?

01. Selling Skills No Comments

I want to start Blogging again more regularly. 

By definition a Blog consists of the personal thoughts and opinions of the writer, and in this case, that would be me. I have both: Thoughts & Opinions.

But that being said and understood, I do need your help if my thoughts and opinions are to in some way, shape or form benefit you, my reader. So, please email me topics that you feel warrant a third party’s thoughts and opinions.  mike@mikemarchev.com

Today I want you to think about the word “useful.”

I believe that by just thinking about this word your contribution to your prospects and clients is bound to improve. By following your thoughts and becoming “more” useful your life will immediately change for the good.

Question: Are you useful? Are there opportunities for you to be more useful?

Think about it. I am certain your performance and the way you approach prospects and clients will begin to change just by addressing these two questions.

How you can become more useful is something you will have to arrive at. I don’t know what you are doing now so I can’t intelligently recommend a training program.

I do know that if you are just a middle-person, a taker, or somebody who feels it is okay to simply skate through life without “bringing something to the party,” your days as an entrepreneur are just about to come to an end

Now it is your turn. Email me topics I can respond to. I want to help you.   mike@mikemarchev.com

MIKE

PS. Free Webinar this Thursday: Talking Groups with Stuart Cohen (REGISTER)

PPS. My 4th Annual Training Cruise: January 9-14, 2017. DETAILS (be sure to write “cruise” in subject box.)

 


It Doesn’t Take Much

01. Selling Skills No Comments

Screen Shot 2016-02-22 at 8.52.02 AMYesterday’s Daytona 500 was won by Denny Hamlin.

I have been highlighting the fact for years that winning often comes as a result of tying together a bunch of “little” things together over an extended period of time.

Such was the case in Daytona yesterday. Look at the margin of victory. Remember those cars were traveling over 200 mph at the time this photo was taken.

After numerous pit stops, fender-benders and many hours of driving it all came down to a very small differential. Yet, one driver drank milk while the other started counting the days until next year.

You don’t have to be twice as good as your competition ladies and gentlemen. You just have to be a little better … a little bit faster … a little bit more creative. I suggest you take a copy of this photo-finish and tape it where you can see it daily. The next time somebody asks you what the secret to your success is, you can simply show them this picture.

 


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