Mike Marchev

Are We Having Fun Yet?

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It is my personal opinion that “it doesn’t suck being me.” I feel this way because I have come to learn and appreciate that my numerous failures were just temporary set-backs. In fact and in truth, they all played pivotal roles in my development over the years. (And I have more than my share of goof-ups.)

“Failure is in a sense, the highway to success, inasmuch as every discovery of what is false leads us to seek earnestly after what is true.” – John Keats

Maybe it is my age starting to talk, but it seems that my mind is going through some un-chartered waters as of late. I find myself at the kitchen table at 5 a.m. each morning reviewing my past failures, while contemplating my next move.

Believe me, my past consists of more than just a few failed attempts. Some more flagrant than others. But here I am, contemplating my next move. I live my life believing that I am just one sales call (or sales letter) away from hitting a Grand Slam. That is a fun way to live, as long as you keep swinging.

If there is somebody out there listening who thinks they have notched more failures than I have, I would like to meet you. I believe I can go toe to toe with the best of them. If nothing else, I bet we can keep each other amused for a few days.

I once gave some sincere advice to a room full of high school seniors suggesting that i

f they wanted to succeed faster in life, they should seriously contemplate accelerating their failure curve. Can’t you just picture the look on their parent’s faces that evening when they reported at the dinner table that some big shot guest speaker told them it was okay to fail? LOL. (Hey! LOL. I’m pretty happening.)

“Live all you can; it’s a mistake not to. It doesn’t so much matter what you do in particular, so long as you have your life. If you haven’t had that, what have you had?” – Henry James. 

Today’s Message(s): It is okay to live your life the way you choose to live it.

It is okay to fail as you try new and different things, as long as you learn something from your efforts. You never have to apologize for being you. After all, it should be fun being you.

It doesn’t suck being me…and I am quite certain that it doesn’t suck being you. If you focus for the next year on getting out and making a few more people glad they know you, you will not be making a mistake.

Don’t allow strangers to dictate your future.

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 Some Real Timely Advice! 

I was catching up with a friend of mine this past week when he shared with me some advice that merits repeating.

LF (Let’s refer to him as Larry, as that is his name) reminded me to pass on the following directive to all sales professionals who still have “eating regularly” as one of their 2018 yearly objectives:

“Stop reading the news and stop watching the news!”

Mike, surely you are joking? You’re kidding, right?

 No, I am not joking. People who make their living in this media feel that they are being paid to ruin our day. 

Case in point:

Here in south Florida, the weather guy comes on and reports that “today was a beautiful day here in south Florida.” (PAUSE) And then he adds, “But how long is this going to last?” Hey! Give me a few minutes to enjoy the sunshine before you put a damper on things to come.

I’m not saying we all should be walking around with bags on our heads, but the way the news people keep banging on the same subject until another one takes its place kind of … yep …pisses me off.

If it is not hurricanes … it is tornados … or the housing market … or mortgages … or what some priest said about some guy pursuing a political career … or some political guy from New York who had a fancy for high priced female companionship. And the list goes on … and the beat goes on. It seems like the news media often times treat us all like we are bunch of morons And I am assuming YOU ARE NOT A MORON.

What happens here, and you can take this to the bank, is that sooner or later, you will begin believing what you read and take it as Gospel. The real estate agent soon starts saying, “I can’t sell a house. We are in a recession. People have stopped buying houses. The paper tells me so.”

The home buyer says, “I can’t buy a home. I can’t secure a mortgage.” 

The weekend athlete says, “I can’t play golf, some stranger on the TV with an ugly tie told me it might rain … or worse.”

 The news says it. You believe it. It comes true. Isn’t this known as a self-proclaiming prophecy? I am not talking about “fake news.” I am talking about purposely avoiding “good news.”

Ask any professional athlete if he believes anything he reads. 

Those guys just lace em up week after week and go out, play to the best of their ability and allow the chips to fall where they may.

Enough already.

I don’t care what you do for a living, There are people out there who need to meet you. And it is not their job to meet you. You must make it your business to get up, get out, and meet them.

There are houses to be sold. Mortgages to close. Cruises to take and computers to buy, putts to be made and articles to write.

The decision is yours. Do you want to hitch your wagon on to the weatherman/news gal, or some whining, boring deadbeat, or do you want to take control of your own destiny?

I know which one I choose and it does not take any longer than a New York minute for me to make my decision. 




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Posted on September 19th, 2017 by  in Mike’s Morning Missives

Sunday afternoons are special to me since I get to watch the last round of the weekly PGA golf tournament. These guys are good. These guys are really good. Yet every once in a while, you see the human side of really good millionaires. They too miss-hit golf balls now and then and bring hope to us amateurs. Hey! I’ve missed a number of gimme putts a number of times. In fact, more times than I would like to remember.

Lets see how many “State-of-the-art” motivational buzz words you can list in 10 seconds: GO!

Focus; energy; commitment; goals; objectives; planning; results; outcome; vision; positioning; success; fear; trial; error; fun.


Right you are.  There are a million of them.  But there is one thing they all have in common: they are all  “empty” thoughts, unless you introduce a second word to each. We are reminded shot after shot on Sunday afternoon. “It’s a matter of execution.” These five words clearly position today’s message.

Execution is the key my friends.  That’s the secret. Execution is the differentiating factor.  Talk is cheap!  The road to hell is paved with good intentions. Sooner or later, you have to do something. You can read about it. You can study it. You can talk about it. You can even write about it. But sooner or later, (preferably sooner) you have to do something about it.

Two strategies come to mind when I think of execution:

Strategy #1.  Ready! Aim! Fire.

Strategy #2. Ready. Fire! Aim.

The operative word in both scenarios is the word “fire.”  In today’s message, the word fire equates to the concept of execution.

Fire = Execution

Looking back on my 68 years more often than not, I find myself practicing strategy number Strategy #2.  By adopting #2 (Ready/Fire/Aim) one is immediately introduced to a few more blunders coupled with a plethora of  painful miscues, along with more than one’s share of public embarrassments and humiliations.

But on the other hand, choice #1 (Ready/Aim/Fire) comes with a lot less fun, jocularity, and unbelievable heart stopping war stories.

I guess it all boils down to the way you want to arrive at your personal “finish line.” Either way, whether you decide to play with a carefully thought out game plan, or with reckless abandonment coupled with a modicum of impetuous behavior, the key will always be how effectively you execute.

I want you to focus on the concept of execution.  Put another way…..MAKE SOMETHING HAPPEN!

Are You Asking For The Business?

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mike & guitarI recently asked a seasoned travel professional what he thought the difference was between an average salesman and a special sales professional.

His answer was quick and was shared without hesitation. He said, “Professionals ask for the business. Amateurs don’t.”

Contrary to a popular belief, asking to be of service has nothing to do with aggressive or manipulative behavior.) The question is, “Do you want to sell by accident or do you want to position yourself as a leader in your field?”

The choice is yours but here are a few facts that might influence your decision:

There are a number of people who are going to think you are being pushy no matter what you do or say.

  1. Some people are going to tell you to “buzz-off.”
  2. Some people are going to threaten to call the cops.
  3. Some people are lazy and although they are looking at you straight in the eye, they don’t have clue what you just said to them or asked them to do.
  4. Some people will be reluctant to do business with you but they will agree just the same.
  5. Some people will be glad you asked … others will take offense.
  6. Some people won’t wait for you to ask and they will demand you to take their money.
  7. Some people are looking for someone like you who knows what they are talking about.
  8. Some people are shy and are depending on you to make the first move.
  9. Some people just don’t know what to ask, what to say, or what to do.
  10. Some people are really glad that you came upon the scene.

There are many people who need your expertise and who appreciate and are grateful for your contributions. The truth is that most people will not.

This is what makes the travel industry so challenging. We are all involved in a competitive game. It takes all kinds. As long as you are not a crook, thug, or a dishonest ex-con, you have nothing to apologize for if all you are trying to do is to help people make better travel-related decisions.

Stick to your knitting. Go out there and mix with the people. And keep asking for the business. You are a professional and true professionals ask for the business.

Mike presents a business-building webinar on the third Thursday of every month sponsored by AmaWaterways. To receive monthly invitations send Mike an email with the words “AamWaterways” in the Subject Box. You will also receive a link to the recorded version.

For information on Mike’s 6-Week Online Selling Course, email Mike at mike@mikemarchev.com with the words “sales course” in the subject box.


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