November 22, 2015
“DO IT MARKETING” BY DAVID NEWMAN….. page 60.
“YOUR BUYERS ARE LAZY, BUSY AND BEFUDDLED.”
Your buyers are no different than you are. Chances are they’re overworked, underpaid, and scurrying from morning to night trying to get things done.
Lazy: Like everybody else they are looking for the easy way out. This is your opportunity to take control and make their lives easier.
Busy: The last thing they need is another item on their to-do list. Assure them that your business is to relieve the pain and not to add to it.
Befuddled. In many instances they simply don’t know what next step to take. Here is where you lay out an action plan and put their mind to rest.
“YOUR BUYERS ARE LAZY, BUSY AND BEFUDDLED.”
This is your cue to enter the picture.
September 30, 2015
September 28, 2015
01. Selling Skills
This cartoon appeared in last week’s TRO Ezine and I thought of you. It reminded me of the “SBC.” This stands for the Social Bafoon Curse.”
In not so many words, it sounds like this: “You think that is cool, wait until you hear what I have to say.”It shows its ugly face when one person in a group shares some good news. (Or bad.) And the other people in the group interpret this as a sign that it is time to play “one-upmanship.” (more…)
How much time have you invested in your personal development this week?
How much time have you spent on Facebook, sharing funny cat pictures or breakfast cereal choices?
Jim Rohn said, “Why not see how far you can go, how much you can earn, how much you can share and how much you can give? Why wouldn’t you want to discover all that you can become?”
Too often people forfeit future success by not continuing to invest in their own development.
Sometimes they reach a certain level and wrongly believe they’ve peaked.
Truth is, success doesn’t have a limit.
You can always become more, do more and share more. The secret to success is continuous learning.
PS. It is not too late. www.mikemarchev.com/cruise-2
A Double Whammy!
I was reminded this weekend (twice) how the sign wave of life actually works. This curve has been mentioned in my live programs for years and it made the headlines this past weekend.
The first example comes by way of a horse. A very fast horse. A very beautiful and elegant four-legged creature who goes by the name of American Pharoah. (Spelled wrong correctly)
American Pharoah overcame incredible odds earlier this year by winning the Triple Crown. This was the first time this has happened since Affirmed won it in 1978.
Here comes the wake-up call. American Pharoah “lost” this weekend at The Traver’s Stake in Saratoga, NY. A sure-thing … was not to be. Even the best in the business can’t win them all.
The second head-scratcher came from the Garden State at a PGA Golf Tournament. (Edison, NJ.) Jordon Spieth, the #1 golfer in the world and the well-spoken, polite, young phenom that everybody has come to love and admire, failed to make the cut after Friday’s second round of The Barclays. Earlier this year he won The Masters at the tender age of 22. He soon rose to #1. On Friday he left the club house without fanfare. Even in the golf business you can’t win them all.
Both of these highly trained and super athletes fell short of the expected mark. Both were trained to win. Both were capable of winning. Both were expecting to win. Both lost.
What does this have to do with you and your business? Plenty. (No, I am not calling you a loser.)
Your business requires a huge investment of both time and money to succeed. There are no shortcuts to reach the top. The pain and early-going frustration experienced early on is sure to wane as you polish your act. But you will never completely put the possibility of failure behind you. Life (and your business) is accurately portrayed as a sine wave and just as sure as I am typing this, as you go down, you will soon be rising again. As you begin climbing up to the winner’s circle, you are sure to soon take a dip in performance. In baseball, this is known as a slump.
It happens to the greats, and it will happen to you. You can count on this as sure as you count on the sun rising each morning.
Here is where the story takes two turns. Jordan Spieth will be back hitting golf balls before you know it. He will learn what he can from this week’s wake-up call and be stronger than ever. I am certain this particular failure will help improve his game.
As for the pony, he might not be lacing up his running shoes again. In fact, the decision now is whether to keep on running or to be put out to pasture to serve as a stud. (Yes, even polished athletes have to call it a day when aging muscles fail to follow mental instructions.)
In both instances I found myself sharing in the disappointment. But in both instances, I was reminded how life works and how the sine wave dictates our lives.
Perhaps Kenny Rogers said it best when he sang: “You have to know when to hold em, and you have to know when to fold em. You have to know when to walk away, and know when to run.”
You and I will just keep running.
(Keep those emails coming. I always like to hear what’s on your mind.) email@example.com
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