Marketing Mistake #5: You are not persistent
The Rule of 7 comes to mind whenever I talk about "persistence." The Rule of 7 states: To make an...
Marketing Mistake #4: You have no marketing plan
Nov 23, 2017
I don't want you to jump ship on this one. Very few people in business today have a marketing plan. Most well-intentioned...
Marketing Mistake #3: You Are Not Client Centered
Nov 23, 2017
Most customers are getting tired of hearing companies chant the"CUSTOMER SERVICE MANTRA." Based on my experiences in the marketplace, chances are...
Marketing Mistake #2: You don’t know why prospects buy.
Nov 22, 2017
Let's use an example to "drive" this point home. If I asked you what attributes you look for when shopping...
Marketing Mistake #1: You don’t know to whom you are marketing
Nov 21, 2017
It is too easy to fall into the trap of simply hanging your shingle that reads "Open For Business." Yes. Selling...
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