Archive

To Sell Is Human: Pitch “Research has discovered that the reason some subject email lines are more effective than others is directly related to ‘utility and/or curiosity.’” To Sell Is Human by Daniel Pink, page 167 Chapter 7: Pitch Emails still play a very important role in many people’s lives, although the term “spam” is […]

“Each failure is considered an opportunity to learn.” The Art of the Sale– Philip Delves Broughton, page 222 Chapter 8 : A Hybrid Vigor We are taught from a very early age to avoid failure. I am one of the few who spotted the folly in this advice years ago and as a result, have been […]

To Sell Is Human: Clarity Posted on January 7th, 2016 by Mike Marchev in Reading Between the Lines “Today, they must be skilled at curating it – sorting through the massive trolls of data and presenting to others the most relevant and clarifying pieces.” To Sell Is Human by Daniel Pink, page 132 Chapter 6: […]

Posted on January 6th, 2016 by Mike Marchev in Reading Between the Lines “Injecting the personal into the professional can boost performance and increase quality of care. Yet in the name of professionalism, we often neglect the human element and adopt a stance that’s abstract and distant.” To Sell Is Human by Daniel Pink, page […]

“DO IT MARKETING” BY DAVID NEWMAN….. page 60. “YOUR BUYERS ARE LAZY, BUSY AND BEFUDDLED.” Your buyers are no different than you are. Chances are they’re overworked, underpaid, and scurrying from morning to night trying to get things done. Lazy: Like everybody else they are looking for the easy way out. This is your opportunity to […]