Here is my thought for today ….
“Stop Shooting Yourself In The Foot”
There has been a lot of print these days about maintaining and establishing relationships. Yet I see one enormous opportunity squandered daily as people continue to respond to emails too quickly as far as I am concerned.
By pausing long enough to think about, and typing a few more descriptive adjectives and heart-felt feelings your emails might take five more seconds, but they will serve you well in the long run.
I will attempt to drive this point home with an example. This email popped into my inbox yesterday.
Incoming email: “Thank you Mike for today’s webinar! We met long ago – in Reno for ASTA Global Convention – in the airport shuttle. I enjoyed your seminars! Chris S.” (It is important to note that I do not know this person personally.)
Response Choice “A”. “Thank you. That was a fun event. All the best.”
But with just a few more words I can position myself as a sincere speaker perhaps worth getting to know. A key point to remember is that “he/she came to me. I can at least return the courtesy.
Response Choice “B”. Thank you, Chris. Ah, Reno! It seems like just yesterday. Time does fly, doesn’t it? Stay safe Chris and thank you for taking the time to contact me. All the best to you moving forward during these trying times.
Choice “B” has 28 more words but includes the recipient’s first name, one underline and a reference in bold.
Simple? I think so. Effective? Choice “B” has a better chance of resulting in a favorable opinion from a person you don’t know.
And while I have you, here is a suggestion I hope you can implement at once. In every single email you send from this moment on, make every attempt to include the name of the recipient in the first sentence. ****You will choose not to do this in the interest of time.
*****You will also be making a HUGE error of omission.
Hang in there. Before you know it you will back on firm footing doing what you do best. This crisis will end one day and the three words I never want to hear from you are: “I should have …”
Now go have yourself a day and make yourself proud.
I invite you to take advantage of my complimentary offer to join my Inner Circle during this time of crisis. (No fee) CLICK HERE.
Mike Marchev (email@example.com)
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