Let’s Talk Marketing
Your 3-Page Sales Letter is today’s topic.
And what a great topic it is.
In addition to your Success Letters, your 3-Pager is all you will need to throw your marketing campaign into high gear.
Page one is a carefully composed letter to your prospect comparing your prospect to a number of organizations in the immediate area he/she can identify with.
Included on page one is a testimonial quote from a satisfied client of yours and it follows with a clear call to action.
This can all be found on page one of your 3-Pager.
Page two has two sections. The first section outlines the benefits you are qualified to offer the prospect. This can be written in clear bullet form.
Next, you tell the prospect a little bit about your company. It is a mini Bio of your organization.
Page three (the last page) is entirely devoted to a series of testimonial quotes
from satisfied and prestigious clients.
That’s it. That’s all you will ever need in today’s highly competitive whacked-out world of business.
Three pages tell your whole story in an easy to read, easy to digest format. Three pages are all you need.
Now dove-tail this 3-page document with your 12 Success Letters and you are ready to play some serious ball.
I’m going to give you a full day to think about what you have learned up to this point and reflect about what you are going to do about it all.
Then, you can prepare yourself for the final lesson.
Until then, remember that marketing is all about finding and keeping clients happy. And if done properly, this is, and should be,
FUN. I want you to start having more FUN.
Until our next lesson,
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