I was thinking about this word the other day, (mediocrity) and for reasons unknown to me I connected it with the travel industry.
Maybe it had something to do with last week’s article focusing on doing things above and beyond what was expected. I am sad to say that the “expected” involves not much more than just showing up … it seems. On the other hand, the “unexpected” demands attention, admiration and a certain degree of allegiance.
To borrow from a book title from some wise man, the secret as we enter another New Year is to Become The Exception. This like all good advice and good intentions … is easier said than done. Allow me to fill in a few blanks.
me·di·o·cre [mee-dee-oh-ker] adjective
- of only ordinary or moderate quality; neither good nor bad; barely adequate.
Rather than starting to defend yourself, let it suffice to say that “if” this is true (that service in America has become barely adequate) then an enormous opportunity lies before you.
If this shoe doesn’t fit, how about taking the synonymous(sp?) approach. Undistinguished, commonplace, pedestrian, everyday; run-of-the-mill. I don’t know about you, but none of these words float my boat.
Let’s look at the flipside … the opportunity. Antonyms of mediocre include: extraordinary, superior, uncommon, incomparable. Now you’re talking.
In the year 2000 I picked up on this “opportunity thing” and penned an easy-to-read book on the importance of becoming the exception. It was fun to write and even more fun to read. The good news is that after 5000 copies sold, and over ten years layer, I still can put my finger on a few copies. The information today is as relevant as ever. Want one? It will cost you $20. Click Here and be glad you did.
Bottom Line: Leave mediocrity to your competitors. It is time for you to Become The Exception.
I love to hear from you guys … and guyettes. Send me an email at firstname.lastname@example.org and tell me what your plans are for 2012.
Also, tell me wat you think of my new website.