Sales Tip #2: Repetition Works
Repetition works. You must be careful not to cross the line and become obnoxious. Being a pain in the neck does not work.
The secret is to remain visible over time as you continue to offer value to your prospects and customers.
Each time I send out a duplicate invitation for one of my meetings I get more registrations. I also receiv one or two asking to be taken off my list. This is okay. In fact the faster somebody asks to be taken off your list, better off you are. I do not want to talk to people who have no interest in you or your service.
How often should you contact your prospects? When asked this question I often waffle at my response. It depends on what you have to share in the form of value, and how urgent this information is. It also depends on your current relationship with the person.
In this age of competitive “noise,” I try to contact my prospects a minimum of 6-8 times a year. This is not gospel. Just don’t fall into a trap thinking that once is enough and more will bother people. It is your responsibility to remain visible.