Selling Skills Workshop: Target Marketing
Once you target your audience your job will become easier and a lot more profitable.
Your job will become so much easier once you once you decide who you want to do business with.
Most small companies accept all new business and treat every new opportunity as a god send. The truth is that you are not cut out to do business with everybody. Your time and energy will be sapped on many of the wrong clients thereby hurting your relationship with your good clients.
One way to solve this problem is to target your prospects and make certain that your new business is profitable business.
I will be the first to admit that this is easier said than done. But if you want to remain in business over the long haul please give full consideration to targeting your market.